Search results for "Approche Expérientielle"
showing 2 items of 2 documents
La Prise en Compte de l'Approche Expérientielle dans l'Analysedes Logiques de Consommation du Spectacle Sportif
2005
An Experiential Approach to the Consumption Value of Arts and Culture: The Case of Museums and Monuments
2006
This article is intended to enhance our understanding of the consumer experience within the cultural domain. The analysis of arts and culture consumption is based on a paradigm founded on the theory of value, which, in turn, underlies the notion of the consumer experience. By investigating the field of museums and monuments, the authors validate this experiential approach to the consumption value of arts and culture. They recommend that, since a theatrical setting elicits emotional and ludic reactions in individuals and entails visitor participation, attendance at museums and monuments could be increased by means of “theatricalizing” – or adding a show-oriented dimension to the consumer exp…